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Volkswagen China

Building the people’s car

Volkswagen created a 10-part online series where they invited the top automotive design students in China to compete and build the People’s Car. This was a collaboration between two design universities, Volkswagen’s Director of Design, leaders from various creative fields (a pop idol, a filmmaker, and a fashion designer).

Working with Pixomondo Beijing, I took part in this project for Volkswagen China, winner of the 2013 Cannes Gold Lion in Branded Content and Entertainment.

I directed the opening title sequence, created several motion graphics features, and designed the brand identity look for the web series.

Client: Volkswagen Group China
Director: Kenneth Bi
Agency: Proximity Beijing / Goodstein & Partners Beijing
Creative Director: Georg Warga (Goodstein & Partners)
Production Company: Pixomondo Beijing
Executive producer: Jan Heinze
Producer: Iva Modrah, Sofia Chirico


A modern theme for the film industry & video production