"I.O."

The music video for “I.O.”, released by Italian Hip Hop artist Kiave, produced by the world-famous DJ Macro Marco, is a powerful exploration of the desire for self-expression and the pursuit of a legacy. The title of the song, “I.O.”, stands for “I per imponiti O per Opponiti” (“I to impose myself, O to oppose myself”), emphasizing the importance of asserting one’s individuality and leaving a lasting impact.

The video is set in the gritty and raw surroundings of the outskirts of Rome, where three young men challenge the monotony and routine of their daily lives as they venture out into the night.