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Launch Event

Riyadh Region

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Video courtesy of Craft Group

A 10 minutes length film, to celebrate the launch of the Riyadh Region Development Program.

This large-scale live event combined media, video mapping, interactive lighting, and live performances at the Qasr Al-Hokm Palace in downtown Riyadh. The event was commissioned by the Riyadh Development Authority and was attended by King Salman, the Crown Prince, the Governor of Riyadh, and other members of the Saudi Government.

Client: Riyadh Development Authorithy
Agency: Craft Group
Production: Crossmedia Group, Spine 
Content Art Director & Project manager: Francesco Tortorella

concept board


A modern theme for the film industry & video production